Brand
AskHR follows the Goodwill Houston identity — warm, mission-driven, and rooted in serving the Greater Houston community since 1945.
Primary logo
Use the full Goodwill Houston wordmark on light backgrounds. Maintain clear space equal to the height of the “g” mark on all sides.
Voice
Warm, practical, and proud of the work.
- Talk to associates like teammates, not policy subjects.
- Lead with the answer, then link to the policy.
- Reference the mission when it adds context — not for show.
Color system
The Goodwill Houston homepage uses bold color blocks to drive action. AskHR uses the same palette — anchored by royal blue, with red, teal, and sunshine for emphasis.
Royal Blue
Primary brand
Goodwill Red
Color block / accent
Teal
Secondary accent
Sunshine
Highlights & callouts
Action tiles
Used on the homepage to direct people to Donate, Shop, and find Locations — mirroring the Goodwill Houston layout.
Donate
Clothes, items & money
Shop
100+ stores across Houston
Locations
Find one near you
Typography
Aa
Headings and body type both use the Goodwill Houston system stack — var(--tec-font-family-sans-serif), ETmodules — falling back to native sans-serif for crisp legibility everywhere.
Mission tagline
“Changing lives through the power of work.”
Goodwill Houston has served over 14,000 people, hired nearly 3,000, and engaged more than 3,000 volunteers. AskHR exists so our people spend more time on that mission and less time chasing answers.